Although HD and Ford ended this partnership a few years back, huge interest in a concept model that appeared at a 115 year anniversary celebration has brought the two manufacturers back together. The new truck will debut at the 2019 Chicago Auto Show and will go on sale directly through Ford dealerships. Pricing starts from $84,995 before options... https://www.cnet.com/roadshow/news/2...ago-auto-show/
Resale value on these trucks has been really high on older models, so people are still looking for them. At least sales of these trucks will bring some extra cash flow to HD. This partnership paid off for them in years prior.
An electric F150 is going to have a really tough time with some of the new contenders that I've been seeing. While they are relatively new companies both Rivian and Atlis have some incredible EV concept trucks.
Just wanted to note that these new HD F150's are not being upgraded directly from Ford. It will be Tuscany Motor Co that's based in Indiana that will be responsible for building these new officially licensed models. There are more than 70 new proprietary parts on this truck.
More and more automakers are beginning to directly offer in-house tuning packages for their vehicles, still covered under a factory warranty. They've come to realize the kind of revenue they are missing out on, and it gives new owners a piece of mind that they wont have to worry about repairs or issues out of pocket.