Electrek wrote a very interesting article where they argued that the LiveWire was never meant to singlehandedly save the company.
Instead, they argue that HD's future will be determined by the rest of their electric motorbikes.
Yet it seems everyone missed a couple of very important points.
First of all, the LiveWire was never meant to sell in high numbers, and especially not to young riders. Itís a premium electric motorcycle priced at $30k. There arenít a lot of people that can afford a bike like that, especially not in the younger rider demographic that is critical to Harley-Davidsonís long term success. Rather, the bike was built to serve as a halo product Ė one that could demonstrate H-Dís ability to build electric vehicles.
And thatís ok because it leads directly to point number two: Harley-Davidsonís future, which depends on its ability to appeal to younger riders, rests not on the LiveWire but on a whole suite of lower cost, lighter electric motorcycles that Harley is already hard at work on.
As part of its new ďMore Roads to Harley-DavidsonĒ plan, the company unveiled a total of five different electric motorbike concepts. According to the company, each was intended to reach the market by 2022 at the latest.
Among the new EV designs were a mid-weight electric motorcycle, an electric dirt bike, an electric moped/scooter, and an electric bicycle. The company specifically stated that these models were designed to offer lower price points and that some could even offer street-legal riding without a motorcycle license ó a big appeal to younger riders.
And ladies and gentlemen, these will be these electric motorbikes that will decide whether Harley-Davidson will be successful in its attempt to win over younger riders. Not the premium, expensive LiveWire, as much fun as it may be.
And these millennial-friendly bikes arenít just sketches, either. The company has since further fleshed out many of these concepts with some impressing looking offerings, electric or otherwise.
Here's the link to the article - https://electrek.co/2019/10/11/livew...rley-davidson/