No doubt that Tesla sees it to his advantage. If others see profit in it for themselves they will jump in. Making money is always a good motivator.
Now trying to picture Shell, Mobil, RaceTrack, etc recharge stations is difficult but believe that if/when the tide turns they will find some way to keep their money train rolling.
Of course any recharge option beyond a 110v outlet requires extra investment. I've never said building a new infrastructure would be cheap or easy. Lets face it, costs of travel are always going to get higher in all likelihood. It's really the only way we've gotten to this point. Otherwise no-one but the ultra green fanatics would looking at electric.