Harley-Davidson says President and CEO Matthew Levatich will step down, with an outside search firm to assist them in finding a new leader.
Let's see if this move means a bigger push for electric bikes. I'm with you @Mac Mike I was also surprised that he was around since 94.It's about time but a little late! I always thought he had no clue as bad as the MoCo botched the Livewire introduction. I was surprised to read he's been with the company since 1994. Their bikes have always been overpriced and low tech compared to the competition.I know as I've bought 5 since 2005. When they suspended production of the LW for a week they should have taken that time to drop the price 5K when they came back up. Instead they call it a limited edition bike and send us a plaque. I hope the new CEO can save the company!