Recently a Harley CEO let it be known exactly who they're targeting with the Livewire and but simply, its for mass appeal, for everyone from new riders to experienced and even those that want to do the least bit of maintenance. Do you guys think this is how it will really play out or will we see a demographic that is more after the performance that comes with this technological advancement?
“We are progressing to that plan and we are excited about that product. We continue to see electric vehicles as a tremendous opportunity,” CEO Matt Levatich told The Street when asked about the electric bike. “These motorcycles are easier to ride than bicycles, they lend themselves to urban environments where our product is maybe less targeted or less suited. They are suited to a generation of people that don’t have the mechanical depth of experience that maybe boomers had with manual transmissions and clutches.”