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The same reason that anyone buys into brand new technology, to be a pioneer. At least with EV's, its not just a status symbol either as there is an environmental impact as well. Reducing emissions and noise pollution is a good a reason as any.
 

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Partnerships and joint ventures are something I expect to see from them as well. Not sure if they are building the battery packs for the Livewire in house or if they have secured a deal with an established manufacturer.
 
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