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Harley-Davidson has made LiveWire a publicly traded company thanks to a SPAC merger with AEA-Bridges Impact Corp.

So who is going to but shares of LiveWire?


Harley-Davidson Inc on Tuesday spun off its electric motorcycle division, LiveWire, in a SPAC deal creating the first publicly traded electric motorcycle company in the United States.

New shares of LiveWire Group Inc, Harley-Davidson’s former electric motorcycle subsidiary, were up 1.5% in their U.S. market debut on Tuesday following the unit’s $1.77 billion merger with a blank-check firm.

Last year, the EV unit agreed to merge with special purpose acquisition company AEA-Bridges Impact Corp.

Shareholders for AEA-Bridges approved the merger last week, even as investors are growing more cautious about blank-check companies with a record number of SPACs liquidating in 2022 amid surging interest rates and market volatility. The acquisition was originally expected to close in the first half of the year.

Harley released its first electric motorbike, the LiveWire, in 2019 before deciding to relaunch the bike as its own sub-brand. Hoping to recoup lost market share as the company’s core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades, the Milwaukee-based company is seeking to become more competitive with other electric motorcycle manufacturers.

LiveWire has one EV bike model priced beginning at $16,999 and another at $22,799. Harley-Davidson will hold the majority ownership of LiveWire with a 74% stake.
 

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while I don't know "trading" but for the basics, I "hear" about... I'd think this would put more money into the project(s) to make the process, quicker, faster, and better.
I'm surprised that Zero is not so that they can keep making "better" products instead of trying to charge their bike owners to unlock "more battery" or other features. *not that others could not copy that, but it seems if you have money from investors, then you don't need to screw the customer as easily, as often.
 
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