Regarding marketing, I have to disagree with Freedom is Everything on two of his consistent points. While every video he has produced is somewhat biblical canon on understanding the Livewire and will be some of the earliest produced valuable content on this whole new vehicle niche, he should have more than 417 subscribers given the quality of his work here.
His whole idea of selling the motorcycle's price as including the lifetime savings and not really the $ you put down at the Harley dealership to walk away with a bike is flawed and seems unethical, actually. First, I may be wrong, but FIE discounts that the CCS chargers are typically priced at about the equivalent price for a gallon of gasoline. For example, in FL a 90 mile charge costs about $6. Assuming about 45 miles a gallon, this is about 2 gallons. With 89 octane going for $3.30 a gallon, the cost to charge is a bit lower than the cost of gas but the cost is not free.
Secondly, the battery is not the fuel source. The CCS charger is the fuel source. The battery is the fuel tank and it is a very expensive tank as compared to a gasoline fuel tank. In fact, given that the LW has a fake fuel tank, already they have put some $ into the cost of the bike for a fuel tank which would make the actual fuel tank to cost even less than the battery.
Thirdly, I don't believe anybody thinks EVs are the future because they will bring us to a 215 ppm CO2 content or whatever the pre industrial revolution number was. It would be an interesting poll to find out how many people bought a livewire to date that think they are saving the world by moving the tailpipe emissions to some hydro dam that has a terrible impact on the ecosystem and are being dismantled, or a wind farm that slices up California Condors with reckless abandon, or solar farms in CA which coined the term "streamers" to describe the plume of smoke generated when a bird flying in the solar concentration envelope turns into nothing but atomized black smoke, or worse yet a coal or gas powered plant.
(It's woke to promote virtue in saving the earth by driving a Livewire. It's not true. Also, it's woke to have the anti-American band Green Day known for its popular song "American Idiot" headline at your 120 year anniversary bash. Go woke, go broke.) And if you look at the transformer banks, physical connections and rights of way to the power stations and station footprint necessary to refuel all the EVs in the US as well as the additional grid capacity needed to support a daily driver (fast recharge), then nobody is saving the world with their virtue.
A study should be done of the 2000 LW owners to find out why they bought their bikes and be made part of the marketing effort by Harley to sell more. So, get rid of the odd comparison of including a faulty assumption that electricity is free and the battery is the fuel source when comparing gas to electric bikes. In fact, as battery prices come down, the EV should be substantially cheaper than the cost of a gas car solely based on "take home" price. And without a doubt the only thing that typically needs to be replaced on EVs are rubber things. For my car, it's tires and windshield wipers. On my electric bikes, it's tires and drive belts. That savings is real. They are the closest thing to maintenance free that you can get today.