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Livewire S2 DelMar release info

306 Views 3 Replies 4 Participants Last post by  Krylov
Livewire LLC provdes info about the S2 Del Mar release, in the article at the following link:

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It's interesting to see how the price differs between different countries.

United States - $15,499
France €20,190 ($22,146 USD)
Germany €19,990 ($21,927 USD)
Netherlands €20,390 ($22,365 USD)
U.K. £18,990 ($23,643 USD)

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U.S.: In the U.S., LiveWire has been hard at work finalizing production, pricing and projected delivery schedules. The S2 Del Mar is confirmed to launch with an MSRP of $15,499. Reservations are open for the production version in 3 colorways, targeting delivery this July. Performance highlights and complete product specifications will be published in June, along with a full calendar of demo opportunities and events.

Europe: For European LiveWire consumers, reservations for the S2 Del Mar Launch Edition will open at 4 p.m. CET on April 27, and will require a €100 fee. Only 100 examples of the S2 Del Mar European Launch Edition models will be made, featuring an exclusive finish and wheel design. The graphics and paint—in a unique Himalaya White finish—are applied by hand using a process that takes five days to complete. The Launch Edition of S2 Del Mar is planned for delivery in Europe this September.

S2 Del Mar European Launch Edition incl. VAT

  • France €20,190
  • Germany €19,990
  • Netherlands €20,390
  • U.K. £18,990
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It's interesting to see how the price differs between different countries.

United States - $15,499
France €20,190 ($22,146 USD)
Germany €19,990 ($21,927 USD)
Netherlands €20,390 ($22,365 USD)
U.K. £18,990 ($23,643 USD)
Tariffs/import taxes...
A comparable Zero DSR (14,4 kWh battery nominal, also just with level 2 AC charging) costs 18.460,- Euro (Germany) these days.
As the majority of buyers appears to still look at the initial purchasing costs, I think that many will be deterred having to pay 20kEuro big bike money for a motorcycle that is technically comparable to a 10 kEuro middle class motorcycle.
The argument that electric motorcycles come with reduced running and service costs in comparison to ICM machines - while true! - is more of a „professional bean counters“ argument with little impact on a market reality: which motorcyclists starts reading motorcycle mags or goes to a dealer store and starts specifically browsing for the most „economical in the long run“ motorcycle?
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