[Jwahl83]

Hello, everyone. I am in the process of conducting research into Harley Davidson for a stock pitch and am closely examining their push into the electric motorcycle market as an area for future growth. I am curious to hear your thoughts on the Livewire and how it stacks up to other bikes in the space. For example, Zero's SR/S is competitively priced and I am curious as to why you think the Livewire is (or is not) superior. Is the price premium worth it to own a Harley? It seems as though Harley is attempting to target a new customer segment as the majority of HD's loyal customer base is committed to combustion motorcycles at least for now. In line with this, do you think there is the possibility for broad appeal of an electric bike among riders broadly if the technology progresses?

Bottom Line: Please share any thoughts you have on the Livewire, why you bought one, and how you see the future of Harley Davidson electric motorcycles. I greatly appreciate your help. Feel free to comment on any aspect of this post.