Agree with his logic or not? I think he's flawed, but we'll get into that later
Right now, it's a prototype, and further research and development would likely improve all that. And Harley's entrance would certainly raise the industry's profile. Zero Motorcycles said that on the day Harley unveiled LiveWire, traffic to its website doubled.
Beyond the meager market for an electric motorcycle overall, a Harley-Davidson electric bike already seems like a nonstarter because its core customer and the so-called outreach ones both still buy into the aura and image of its loud and proud heritage. Both groups have proved they largely still want the traditional styling too, and for that reason a mass-produced Harley e-bike is a nonstarter.