Think about the Target Demo..
Which becomes almost catch 22, no one will spend $15K on a bike as primary transportation if its range/battery life is marginal at best, but the range/battery cannot be significantly improved at $15K....
HMMMMM
your average HD guy will not drop $15K on an e-bike, and the average target in the demo is calling for the lowest price range Harley offered them the choice. Either they are in La LA land aboutt he capabilities from a cost standpoint or they simply want something for nothing.Sample questions include “What words come to mind when you first rolled the throttle?” and “How would you describe the bike’s look, sound and feel?” The survey also asks how much a buyer would expect to pay, starting from “below $15,000” to as high as “$35,000 and above.”
For all the “awesomes” and “wows” collected on the commentaries, there also are criticisms: a desire for more battery range, for example, or on-board charging ports and storage. Several riders said the price would need to be near or below $15,000.
Which becomes almost catch 22, no one will spend $15K on a bike as primary transportation if its range/battery life is marginal at best, but the range/battery cannot be significantly improved at $15K....
HMMMMM